Task 14, Market Deployment of Electric Vehicles

Market Deployment of Electric Vehicles

Ongoing Tasks

Operating Agent

Completed Tasks

Contact for further information

Mr. Tom Turrentine
Plug-in Hybrid Electric Vehicle Research Center
Institute of Transportation Studies
University of California, Davis
Davis, CA 95616



Read the IA-HEV Newsletter

The Road Ahead

October 2013

Programme of Work

Task 14 (Market Deployment of Electric Vehicles: Lessons Learned) collected experiences with plug-in electric vehicle (PEV) demonstration and market introduction programs to identify lessons learned from these pioneering efforts. The objective was to develop practical advice for utilities, local governments, original equipment manufacturers (OEMs) of PEVs, small firms, regulators, and other parties involved in future deployments.

Working Method

Over a three-year period, the Task completed eleven one-day workshops in Europe, the U.S., and Asia. Participants represented automakers, power companies, energy ministries, local governments, advocacy groups, regulatory agencies, and universities.

During the 2009 workshops, lessons on the following topics were shared:

  • Cold-weather deployment of electric vehicles (EVs)
  • Planning EV charging infrastructure to cover large regions
  • Regulating and encouraging EV deployment in large urban areas
  • Integrating charging systems with renewable energy systems across grid regions

Additionally, EV charging infrastructure was the central theme of several workshops exploring the question: Is public charging infrastructure needed for the early EV market?  Countries are using various approaches, and the participants decided the topic needs more consideration. Partly as a result of these workshops, Task 18, EV Ecosystems, has formed to investigate ongoing rollouts of PEVs and charging infrastructure in cities and related topics.

A write-up of the “Lessons Learned” results is expected to be issued as an International Energy Agency Report and will be publicly available.


The Task started in the autumn of 2007 and the final workshop was held in June 2010, though the task has not yet formally closed. A final report is being written up as of 2013. Many Task members are currently participating in Task 18, EV Ecosystems.

Member Countries

Austria, Sweden, Switzerland, the U.K., and the U. S. Although this Task has concluded, interested parties may consider joining the new Task 18, EV Ecosystems.

Financing and Sponsorship

There was an annual contribution to pay for the membership.

Benefits of Participation

Participating members and workshop attendees benefited from discussions and the sharing of best practices. EV market acceptance is growing and the number of EVs on the road is increasing. Early preparation and planning prevent costly mistakes and enable governments, automakers, and other stakeholders to smoothly deploy electric vehicles.