Task 22, E-Mobility Business Models, receives submissions from around the world for upcoming book

October 18, 2013 10:30 AM
E-mobility business models can include car sharing.
© By Brbbl,


IA-HEV’s newest Task, E-Mobility Business Models, launched in spring 2013 with a call for papers about developments in new and profitable business models for electric vehicles (EVs).

The Task 22 objectives are to find ways to sustainably introduce EVs to the mass market and broaden the base of potential adopters of EVs. Achieving these objectives demands that electric mobility products and services be developed to optimize the total cost of ownership and operation, as well as new ways to enhance user experiences.

For the past century, global automobile culture has functioned under the model of widespread vehicle ownership, with the ability to quickly refuel at filling stations along one’s route. However, according to this model, EVs at their current stage of development are less appealing than internal combustion engine (ICE) vehicles, with their higher initial purchase costs due to the lithium-ion batteries and electric drivetrain. Technology developments that drive down material costs as well as alternative business models such as leasing the battery or car sharing of EVs could potentially compete against the status quo.

The deadline for submissions was in late June. Papers were received from countries extending beyond the IA-HEV membership, including Chile, China, the Philippines, and Slovakia. Topics include enabling shared electric mobility in an emerging market, a fully-integrated business model that can address the most urgent challenges in e-mobility, and the analysis of case studies in various countries where EVs have been deployed in urban settings.

The accepted papers are being submitted in their complete form in October 2013. The collection will be published as a contributed volume to appear in 2014.

The Task 22 experts will be on the forefront of shaping the blueprints to move EVs from the demonstration/early adopter stage into sustainable markets that are independent of direct public subsidy.

Contributed by Mr. David Beeton
Task 22 Operating Agent