Success Story, Task 14


Task 14 study informs California strategic plan for market success


Task 14 (Market deployment of electric vehicles: Lessons learned) has applied the results of its study of previous electric vehicle rollout efforts to help develop the California Plug-in Electric Vehicle Collaborative as well as the their new strategic plan for plug-in electric vehicles (PEVs) over the coming decade in California, United States (U.S.).

From 2007 until early 2010, the Task 14 working group conducted an international effort comprising a series of one-day workshops with over 100 experts in Asia, Europe, and North America in countries that had implemented PEV rollouts during the 1990s and early 2000s. IA-HEV member countries Austria, Sweden, Switzerland, the United Kingdom, and the U.S. participated in Task 14. Representatives from Japan, France, and Germany also attended the workshops to share past experiences with PEV rollouts.

Dr.Tom Turrentine, director of the Plug-in Hybrid & Electric Vehicle (PH&EV) Research Center at the University of California Davis, served as the Operating Agent coordinating the IA-HEV effort. Because of his expertise, he was then selected to help develop the California PEV Collaborative, a group of multiple stakeholders working for the successful market introduction and acceptance of these vehicles. He also led the writing team for the collaborative’s strategic plan Taking Charge: Establishing California Leadership in the Plug-in Electric Vehicle Marketplace,which was released in December 2010. This plan is intended to help guide California towards success in its goal of one